{"title":"BLOWN","description":"\u003ch3 class=\"MsoNormal\"\u003eBLOWN is a luxury haircare brand born from a deep conviction: hair possesses its own mechanisms of balance and regeneration, and science must know how to reactivate them — not replace them.\u003c\/h3\u003e\n\u003ch3 class=\"MsoNormal\"\u003eRooted in biomimetics, BLOWN draws on the synergy of its botanical actives and proprietary Complexes, designed to mimic, amplify and restore the essential functions of the hair fiber and scalp.\u003c\/h3\u003e\n\u003ch3 class=\"MsoNormal\"\u003eFiber cohesion, hydration, protection and lipid film integrity: each formula acts in full affinity with the material to deliver visible, sensorial and lasting repair.\u003cbr\u003eThrough this approach, we do not simply treat hair — we recreate its natural mechanisms to restore its strength, radiance and lightness, as it was at its origin.\u003c\/h3\u003e\n\u003ch3 class=\"MsoNormal\"\u003eBLOWN embodies a new generation of luxury haircare: more intelligent, more precise, more alive.\u003c\/h3\u003e","products":[{"product_id":"shampoing-reparateur-ultime","title":"SHAMPOING REPARATEUR ULTIME - The Shampoo","description":"\u003cp class=\"MsoNormal\"\u003e\u003cstrong\u003e\u003cspan lang=\"EN-US\" style=\"mso-ansi-language: EN-US;\"\u003eA gentle, microbiome-friendly cleanse that removes impurities without stripping.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, Calibri, Helvetica, sans-serif; font-size: 12pt; color: rgb(0, 0, 0);\" data-olk-copy-source=\"MailCompose\"\u003eA \u003c\/span\u003e\u003cspan style=\"font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, Calibri, Helvetica, sans-serif; font-size: 12pt; color: rgb(0, 0, 0); font-weight: bold;\"\u003e\u003ci\u003epre-activated foam\u003c\/i\u003e\u003c\/span\u003e\u003cspan style=\"font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, Calibri, Helvetica, sans-serif; font-size: 12pt; color: rgb(0, 0, 0);\"\u003e that cleanses without stripping.\u003cbr\u003e\u003c\/span\u003eThis cleansing foam is made with 96% naturally derived ingredients.\u003cbr\u003eIts blend of moisturizers and plant-based amino acids works in synergy to hydrate and help reinforce the hair fiber. \u003cbr\u003eThe shampoo helps reduce breakage caused by styling and improves the fiber’s resistance, for visibly stronger, shinier hair.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eWHAT POWERS IT:\u003cbr\u003e\u003cbr\u003e\u003c\/strong\u003e\u003cstrong\u003eTRI-AMINO COMPLEX:\u003cbr\u003e\u003c\/strong\u003ePlant-based amino acids help strengthen the appearance of the hair fiber and make styling easier.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003ePURE-SCALP COMPLEX:\u003c\/strong\u003e\u003cbr\u003eA blend of a gentle micellar base and a botanical ferment.\u003cbr\u003eThis complex provides a soft cleansing action and helps maintain scalp comfort, even with frequent use.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eBRILLIANCE-PROTECT COMPLEX:\u003c\/strong\u003e\u003cbr\u003eSynergy of citric acid and a smoothing, softening agent.\u003cbr\u003eThis complex helps maintain an optimal pH to smooth the hair cuticle, leaving hair visibly shinier and softer.\u003cbr\u003e\u003cbr\u003e\u003cspan style=\"font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, Calibri, Helvetica, sans-serif; font-size: 12pt; color: rgb(0, 0, 0); font-weight: bold;\" data-olk-copy-source=\"MailCompose\"\u003eClinical testing over 28 days shows:\u003cbr\u003e- \u003c\/span\u003e\u003cspan style=\"font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, Calibri, Helvetica, sans-serif; font-size: 12pt; color: rgb(0, 0, 0);\"\u003e\u003c\/span\u003e\u003cspan style=\"font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, Calibri, Helvetica, sans-serif; font-size: 12pt; color: rgb(0, 0, 0);\"\u003e100% reported gentler cleansing\u003c\/span\u003e\u003cspan style=\"font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, Calibri, Helvetica, sans-serif; font-size: 12pt; color: rgb(0, 0, 0);\"\u003e.\u003cbr\u003e\u003c\/span\u003e\u003cspan style=\"font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, Calibri, Helvetica, sans-serif; font-size: 12pt; color: rgb(0, 0, 0);\"\u003e-  90% reported increased hydration and shine\u003c\/span\u003e\u003cspan style=\"font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, Calibri, Helvetica, sans-serif; font-size: 12pt; color: rgb(0, 0, 0);\"\u003e.\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003cb\u003eLOW WATER, HIGH PERFORMANCE:\u003cbr\u003e\u003cbr\u003e\u003c\/b\u003eFormulas are highly concentrated, formats intentionally smaller, and textures designed to reduce water dependency.\u003cbr\u003e\u003cbr\u003e\u003cspan style=\"mso-ansi-language: EN-US;\" lang=\"EN-US\"\u003eIt’s sustainability as a concept AND it directly impacts performance:\u003cbr\u003e\u003cbr\u003e\u003c!-- [if !supportLineBreakNewLine]--\u003e\u003c!--[endif]--\u003e\u003c\/span\u003e\u003cb\u003eLess dilution\u003c\/b\u003e = higher concentration of actives.\u003cbr\u003e\u003cb\u003eLess product used\u003c\/b\u003e = better control of dosage.\u003cbr\u003e\u003cb\u003eLess rinsing required\u003c\/b\u003e = less disruption of the scalp barrier.\u003cspan style=\"font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, Calibri, Helvetica, sans-serif; font-size: 12pt; color: rgb(0, 0, 0);\"\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"BLOWN","offers":[{"title":"150ml","offer_id":53963654988122,"sku":"MHBLOW000001","price":48.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0272\/0740\/1545\/files\/blown_shampoing_bottle_1024x1024_2x.webpcopy.webp?v=1776670527"},{"product_id":"demelant-sans-rincage","title":"DEMELANT SANS RINCAGE - The Leave-In Conditioner","description":"\u003cp class=\"MsoNormal\"\u003e\u003cstrong\u003e\u003cspan lang=\"EN-US\" style=\"mso-ansi-language: EN-US;\"\u003eProtects, smooths, and reduces breakage while maintaining movement.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eComposed of 99% naturally derived ingredients.\u003cbr\u003eEnriched with plant-based amino acids, this leave-in treatment helps reduce breakage caused by styling and improves the hair’s resilience. \u003cbr\u003eEnds look smoother, frizz is visibly reduced, without weighing hair down.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eWHAT POWERS IT:\u003cbr\u003e\u003cbr\u003e\u003c\/strong\u003e\u003cstrong\u003eCUTICLE-SEAL COMPLEX:\u003cbr\u003e\u003c\/strong\u003eA blend of a cationic plant-based conditioner and pH-Gloss. This complex eases detangling on wet or dry hair, helps reduce frizz, and enhances shine.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eHYDRO-SEAL \u0026amp; REPAIR COMPLEX:\u003c\/strong\u003e\u003cbr\u003eSynergy of wheat amino acids and plant-derived squalane. This complex helps repair the appearance of split ends and reduce breakage caused by styling, for stronger hair without weighing it down.\u003cbr\u003eResult: hair is light, shiny, and easy to style.\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, Calibri, Helvetica, sans-serif; font-size: 12pt; color: rgb(0, 0, 0); font-weight: bold;\" data-olk-copy-source=\"MailCompose\"\u003eClinical testing over 28 days shows:\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan data-olk-copy-source=\"MailCompose\"\u003e- reduce breakage (up to 95%).\u003cbr\u003e\u003c\/span\u003e- smooth the fibre.\u003cbr\u003e- control frizz without occlusion.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eUsed on wet or dry hair, it maintains hydration throughout the day while preserving movement.\u003cbr\u003e\u003cbr\u003e\u003c\/strong\u003e\u003cb\u003eLOW WATER, HIGH PERFORMANCE:\u003cbr\u003e\u003cbr\u003e\u003c\/b\u003eFormulas are highly concentrated, formats intentionally smaller, and textures designed to reduce water dependency.\u003cbr\u003e\u003cbr\u003e\u003cspan lang=\"EN-US\" style=\"mso-ansi-language: EN-US;\"\u003eIt’s sustainability as a concept AND it directly impacts performance:\u003cbr\u003e\u003cbr\u003e\u003c!-- [if !supportLineBreakNewLine]--\u003e\u003c!--[endif]--\u003e\u003c\/span\u003e\u003cb\u003eLess dilution\u003c\/b\u003e = higher concentration of actives.\u003cbr\u003e\u003cb\u003eLess product used\u003c\/b\u003e = better control of dosage. \u003cbr\u003e\u003cb\u003eLess rinsing required\u003c\/b\u003e = less disruption of the scalp barrier.\u003c\/p\u003e","brand":"BLOWN","offers":[{"title":"150ml","offer_id":53969341743450,"sku":"MHBLOW000002","price":48.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0272\/0740\/1545\/files\/blown_demelant_bottle_1024x1024_2x.webpcopy2.webp?v=1776670188"},{"product_id":"masque-reparateur-ultime","title":"MASQUE REPARATEUR ULTIME - The Mask","description":"\u003cp class=\"MsoNormal\"\u003e\u003cspan lang=\"EN-US\" style=\"mso-ansi-language: EN-US;\"\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/span\u003eThe mask is formulated with 97% naturally derived ingredients.\u003cbr\u003e\u003cstrong\u003eIt deeply nourishes and helps reinforce the hair fiber, leaving hair visibly softer, smoother, and shinier.\u003c\/strong\u003e\u003cbr\u003eA unique fusion of nature and sensorial care.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT POWERS IT:\u003cbr\u003e\u003cbr\u003eKERA-LIPID COMPLEX:\u003cbr\u003e\u003c\/strong\u003eA blend of plant-based amino acids, hydrolyzed collagen, and five nourishing oils (shea, coconut, castor, avocado, jojoba). This complex nourishes and helps repair the hair fiber for smoother, softer hair.\u003cstrong\u003e\u003cbr\u003e\u003cbr\u003eHYDRA-SILK COMPLEX :\u003cbr\u003e\u003c\/strong\u003eA combination of hyaluronic acid and a plant-derived polysaccharide. This complex helps hydrate the fiber for a silky, lightweight feel without weighing the hair down.\u003cstrong\u003e\u003cbr\u003e\u003cbr\u003eCUTICLE-SEAL COMPLEX:\u003cbr\u003e\u003c\/strong\u003eSynergy of a cationic plant-based conditioner and a pH-Gloss perfecter. This complex helps smooth the fiber and eases detangling on wet hair.\u003cstrong\u003e\u003cbr\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan data-olk-copy-source=\"MailCompose\" style=\"font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, Calibri, Helvetica, sans-serif; font-size: 12pt; color: rgb(0, 0, 0); font-weight: bold;\"\u003eClinical testing over 28 days shows:\u003c\/span\u003e\u003cspan style=\"font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, Calibri, Helvetica, sans-serif; font-size: 12pt; color: rgb(0, 0, 0);\"\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003cspan style=\"font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, Calibri, Helvetica, sans-serif; font-size: 12pt; color: rgb(0, 0, 0);\"\u003e- 100% reported improved hydration, strength and shine\u003c\/span\u003e\u003cspan style=\"font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, Calibri, Helvetica, sans-serif; font-size: 12pt; color: rgb(0, 0, 0);\"\u003e.\u003cbr\u003e- Visible reduction in breakage from first uses.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cb\u003eLOW WATER, HIGH PERFORMANCE:\u003cbr\u003e\u003cbr\u003e\u003c\/b\u003eFormulas are highly concentrated, formats intentionally smaller, and textures designed to reduce water dependency.\u003cbr\u003e\u003cbr\u003e\u003cspan style=\"mso-ansi-language: EN-US;\" lang=\"EN-US\"\u003eIt’s sustainability as a concept AND it directly impacts performance:\u003cbr\u003e\u003cbr\u003e\u003c!-- [if !supportLineBreakNewLine]--\u003e\u003c!--[endif]--\u003e\u003c\/span\u003e\u003cb\u003eLess dilution\u003c\/b\u003e = higher concentration of actives.\u003cbr\u003e\u003cb\u003eLess product used\u003c\/b\u003e = better control of dosage.\u003cbr\u003e\u003cb\u003eLess rinsing required\u003c\/b\u003e = less disruption of the scalp barrier.\u003c\/p\u003e","brand":"BLOWN","offers":[{"title":"100ml","offer_id":53969385128282,"sku":"MHBLOW000003","price":78.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0272\/0740\/1545\/files\/blown_brume_masque_reparateur_1024x1024_2x.webpcopy2.webp?v=1776670219"},{"product_id":"brume-magique","title":"BRUME MAGIQUE - MAGIC MIST","description":"\u003cp class=\"MsoNormal\"\u003e\u003cstrong\u003eA lightweight finishing layer that enhances shine and protects against environmental stress.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eMade with 98% naturally derived ingredients.\u003cbr\u003eThanks to its content of plant-based amino acids, the Magic Mist helps protect the look of the hair fiber and reduce breakage caused by styling, for visibly stronger, more resilient hair.\u003cbr\u003eIt delivers a soft, silky feel and a natural-looking volume boost.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT POWERS IT:\u003cbr\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003eAMINO-SHIELD COMPLEX:\u003c\/strong\u003e\u003cbr\u003ePlant-based amino acids form a light, protective veil around the hair fiber and help reinforce its appearance.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eBRILLIANCE-PROTECT COMPLEX:\u003c\/strong\u003e\u003cbr\u003eA blend of plant-based inulin and pH-Gloss.\u003cbr\u003eThis complex boost shine and makes styling easier.\u003cbr\u003eIts ultra-light base dries quickly, leaving hair feeling soft and weightless.\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, Calibri, Helvetica, sans-serif; font-size: 12pt; color: rgb(0, 0, 0); font-weight: bold;\" data-olk-copy-source=\"MailCompose\"\u003eClinical testing over 28 days shows:\u003c\/span\u003e\u003cspan style=\"font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, Calibri, Helvetica, sans-serif; font-size: 12pt; color: rgb(0, 0, 0);\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-olk-copy-source=\"MailCompose\" style=\"font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, Calibri, Helvetica, sans-serif; font-size: 12pt; color: rgb(0, 0, 0);\"\u003e100% of users reported stronger, shinier, more protected hair after 28 days.\u003c\/span\u003e\u003c\/p\u003e","brand":"BLOWN","offers":[{"title":"100ml","offer_id":53969415307610,"sku":"MHBLOW000004","price":48.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0272\/0740\/1545\/files\/blown_brume_magique_bottle_1024x1024_2x.webpcopy.webp?v=1776670321"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0272\/0740\/1545\/collections\/Immagine1.png?v=1775664532","url":"https:\/\/museandheroine.com\/collections\/blown.oembed","provider":"Muse \u0026 Heroine","version":"1.0","type":"link"}