Activist is a Mānuka honey company founded by husband and wife team Luke Harwood and Gabrielle Mirkin. Their shared passion for the earth and natural products can be traced to their childhoods in New Zealand.

Luke’s love for surfing and the native coastal land of New Zealand lead him to understand the important role bees play as environmental indicators and was the founding catalyst for Activist. Gabrielle’s time in New York City working as an Art Director at US Vogue and Harper’s Bazaar led to a slowdown, and the pursuit of new interests outside of the fast-paced world of fashion publications. Gabrielle’s love for radiant health, natural healing therapies and food from the earth in its purest state was a central driver for the development of Activist.

Based between California and New Zealand, they`ve built a natural and transparent company as an extension of their lifestyle.

Activist is a family owned and operated company. The involvement is far-reaching: from establishing relationships with bee-keepers to product innovation to building direct relationships with customers and global retailers.

We believe it’s important that New Zealand and its products are represented authentically on a global scale, rather than sold off to international companies to be rebranded and diluted. If that means building a slower growing.

sustainable business, that’s cool. – Gabrielle and Luke