The brand owners named Electric & Rose after two iconic streets in the heart of their Venice beach neighborhood, as a reminder of who they are and what they strive to be as an activewear lifestyle brand.

The collection is authentically inspired by their adventures. Beach yoga, sunset surfs, backyard barbeques, hikes in the canyon, and bonfires under the stars. The motto #Time2Live is a reflection of the community they want to share with you. Adventure, unity, authenticity, and those who aspire to be uniquely themselves.