celebrity hair artist and founder of BLOWN.

What was the starting point for your brand? Was there a gap, a frustration, or a vision you wanted to bring into the industry? 

 It started with a very simple reality: questions. The same ones, for years. Why is my hair dry, dull, frizzy? Why does this shampoo strip my hair? What should I actually do? I realized I had been answering these questions my entire career, but there was no clear, universal answer people could rely on. At the same time, with you, we kept asking ourselves what the best hair product in the world could be. One day, I decided to stop answering one by one and create one answer. After 25 years working with all types of hair, I didn’t want to add more noise. I wanted to concentrate everything I’ve learned into something meaningful. 

Your work is very rooted in real life in the salon. How does that shape your vision? 

 In the salon, there is no theory. No filter. No Photoshop. People come with reality and they ask: can you fix it? What I see every day is that the issue is often not just the hair, but how people treat it. Too much product. Wrong use. No understanding. There’s this idea that more means better. But it’s not true. It suffocates the hair, unbalances the scalp. In the salon, you see the truth. And that’s what guided me. 

You often compare hair to skin. Why is that important? 

Because hair is not superficial. It’s part of a living system. What matters today is not the cut or the length, it’s the shine. Shine tells you everything. If the hair is shiny, it’s healthy. If it’s dull, something is off. So instead of focusing on appearance, we have to go back to health. That’s the real starting point. 
 

What were the key pillars when developing your products? 

Three main directions: First, real repair, not just cosmetic results. Second, respect for the scalp as an ecosystem. And third, awareness, especially around water. The industry uses a huge amount of water. So I focused on concentration: less product, less waste, more precision. Even packaging matters. Smaller formats encourage more conscious use. 
 

You chose to rethink even the shampoo. Why start there? 

Because shampoo is the foundation. What people love is foam, it gives the feeling of being clean. So instead of removing that, I worked with it. We created a foam shampoo. The foam is already there, so you use less water to activate it and less to rinse it. It completely changes the ritual. 

And what about treatment, masks, for example? 

Masks are the obvious answer to repair. But I wanted to go further. What interests me is not artificial intelligence, but natural intelligence. Understanding how hair behaves when it’s in balance and supporting that. It’s not about adding more layers. It’s about working smarter. 
 

What are the most common mistakes people make with their hair? 

Using too much product is the biggest one. Then, not understanding how to use it. Not taking the time. Not respecting the sequence. And forgetting simple gestures like brushing. Especially at night. Hair accumulates pollution and particles during the day. If you don’t remove them, they stay. 
 
 
FROM WITHIN, SUPPORTING THE HAIR SYSTEM 
 
Hair & Scalp Actives, HECH 

A structural formula built around keratin peptides (the primary protein of hair) combined with amino acids and ceramides developed in France. Biotin, zinc and selenium support normal hair maintenance, while polyphenols from red grape skin help protect against oxidative stress. The approach is systemic: supporting the hair and the scalp as one ecosystem.

Moon Skin, Depuravita 

A high-precision formula combining: natural vitamin C from rosehip, trans-resveratrol, Cynatine® keratin peptide, Belinal® polyphenols. Clinical studies show improvements in hair growth, shine and volume over three months. A formula working at the level of collagen, microcirculation and cellular protection. 
 

                                    Linfabet: The Birch Concentrate, Vegetal Progress 

An ancestral approach rooted in purification. Rich in minerals and B vitamins, birch lymph supports elimination pathways and replenishes micronutrients, especially relevant in periods of stress or seasonal transitions. Hair, once again, as a reflection of internal balance.