SITRE

Founded in Copenhagen in 2021, Sitre emerged from the need to challenge an intimacy industry marked by outdated stereotypes, stigma, and harmful ingredients. The brand creates skincare-powered wellness products designed to elevate intimate moments while caring for the skin, aiming to give intimacy the respect it deserves as a vital part of both mental and physical wellbeing.

The collaboration with Soulland represents a natural continuation of this mission. Together, the two brands highlight intimacy as something to be celebrated with pride. Soulland has reimagined sitre’s signature Pleasure Boost Oil — infused with CBD — as a limited edition, hand-embellished statement piece. The partnership was born from a shared belief that intimacy belongs not in the shadows, but at the forefront of culture.