The New, The Now, The Next in Beauty

Today, the Muse & Heroine Clean Beauty University is Open. Take your reading glasses and prepare to dive into the future of skincare as today we’re sharing with you a roundup of the newest studies, researches, ingredients and trends in beauty and health for the year of 2021

From Microbiome Care to Blue Lights protection, dive into the multitude of exciting new trends that are shaking up the beauty industry this year. Keep scrolling to unveil the most amazing new discoveries of 2021.
Microbiome, Probiotics, Prebiotics & Co.
Microbiome has been a popular term in the beauty industry for some time now - especially after decades of overindulging in aggressive products, ingredients, and harsh exfoliants.
The trend now is choosing delicate, conscious, microbiome-friendly products to take care of our precious skin without damaging its barrier. We are essentially talking about probiotic-and-prebiotic-infused products that add bacteria to the skin and help it maintain its optimal balance, perfect to soothe and rehydrate stressed, sensitive skin. Not only - balancing your microbiomes - the microorganisms, bacteria, viruses, protozoa, and fungi, and their collective genetic material present in your skin and intestines - is associated with a flatter tummy, improved skin tone, a sunnier mood and overall improved immunity. 
The heart of the Glow skincare range is Floral Essence, a liquid serum and toner. It doesn‘t just deliver extreme moisture, but also an innovative, ultra-pure line-up of powerful botanical actives. Probiotics strengthen the skin ‘s protective barrier while malachite extract shields the skin from pollution.
At the heart of this ultra-effective masque treatment are 4 synergies of ingredients to detox, peel, brighten and boost firmness. Vitamin c + probiotic provide skin with the nourishment it needs to appear firm and youthful.
Seed To Skin's  rebalancing night serum contains the essential food for your skin’s microbiota and is suitable for all skin types. A specially designed formula aids the recovery of the skin microflora to promote healthy and exceptionally clear skin by deeply hydrating, balancing and restoring the skin’s natural defence mechanism.
This restorative lotion contains more of what the skin loves with its high mineral and enzyme content which leaves it feeling wonderfully soft, smooth and nourished. Seed To Skin own formula, O-Thermil Complex, is a unique superfood for the skin containing sheep’s milk, olive leaf, probiotics and mineral rich thermal water.
Depuravita Probiotic Chocolate is formulated with pure cocoa and Bacillus Coagulans BC30 a signature probiotic strain to balance and heal our microbiome. 
Its unique blend of Bacillus Coagulans and Indian Guar Bean Prebiotic will take your mental and physical health to another level by calming your gut and keeping it happy.
Heal promotes a healthy gut flora which supports digestive health and overall wellness.
Scalp Care is the new Skincare 
This is the year when we finally start giving our scalps the same level of care and attention that we do our skin. Find out all about holistic skincare for the scalp with this selection of cult favorites and best sellers.
For lustrous strands fit for a crown, this multi-hyphenate 3-ingredient serum is infused with amla extract, which includes a high concentration of oleic acid, vitamin C, and vitamin E, jasmine oil, and sunflower oil to control breakage, encourage hair growth, and nourish the scalp. 
Even if you shampoo on daily basis, the build-ups from sebum, grime, or hair products such as dry shampoo can remain on the scalp and clog the pores. Cleansing is the best way to maintain clean, healthy scalp to grow beautiful hair
A silicone brush that can be used on the wet or dry scalp to clean it thoroughly whilst pushing pressure points on the scalp. A KENZAN, also called spiky frog, is a specific device used in the Japanese art of flower arrangement Ikebana for fixing the flowers in the container.
The New Clean Beauty Hero Ingredients
By now, you might have heard of Bakuchiol - a powerful yet natural alternative to aggressive anti-aging actives such as retinol, this ingredient can be found in serums, creams, and oils are a gentler option but still pack a strong punch. Another anti-aging clean powerhouse is the perhaps less know Hibiscus, known by many as a natural alternative to botox. The antioxidants and Vitamin C present in Hibiscus flower, along with its ability to increase collagen and elastin production can improve your skin’s elasticity and hydration properties, reduce wrinkles and dryness without pain and in a natural way. But there are so many new skincare heroes to discover: seabukthorn, adaptogens, plum oil… find them all below!
This 100% natural, minimally formulated oil serum is a real multitasker, just like you! It is effective like a serum and nourishes like an oil. It contains the botanical active ingredient Bakuchiol which is just as effective as retinol according to current studies, but without causing skin irritation.
This exquisite selection of botanicals, vitamins and clays is a two-part process that produces immediate skin brightening results.The papaya enzymes and salicylic acid in the white willow powder help disperse of any excess dead skin cells. Now for your daily dose of collagen regenerating & skin brightening vitamin C.
Did yu know that Plum Oil is six times more powerful than Marula Oil, and eight times more powerful than Argan Oil? It is rich in pro-Vitamins A & E, higher in Omega 9 than Marula and Argan oils, and high in Omega 6 and polyphenols. In clinical studies, Le Prunier Plum Beauty Oil has been shown to significantly brighten skin tone, resulting in a more radiant and even complexion. In addition, Plum Beauty Oil works as a natural UV Sunscreen Booster.
This antioxidant-rich lotion reinforces the natural defense mechanism of skin exposed to stress, soothes erythema and roughness and protects against environmental aggressors. Patented wild indigo seed extract activates the release of a natural calming neuropeptide, helps to regulate cortisol production, stimulates skin's protective processes and visibly improves skin tone.
This balm to milk creamy facial polish is gentle yet powerful thanks to finely milled rice powder and nourishing almond oil. Packed with adaptogenic herbs to help combat environmental stressors, our indulgent facial polish will leave your skin soft and glowy.
All about the eyes
After last year, everyone’s stress levels hit an all-time high, and we’re still feeling the effects now especially after hours of smart-working or face-mask wearing. As you know, we are big fans extensive eye-care routines to reset the stress of the day and help lift, soothe and nourish this delicate area of our face.
Powered by photo-protective microalgae-an anti-aging active that leverages carotenoids and fatty acids to actively stimulate collagen and soften wrinkles—Vis Clair Suprême protects the vulnerable eye area from environmental stressors while stimulating the production of structural skin proteins. 
Rich in vitamins A, E & F and plant sterols, the magnificent Baobab oil targets all visible signs of aging around the fragile eye area, helping to reduce the appearance of wrinkles. Working as a quartet, Sarsaparilla, Palmarosa, Neroli and Lavender oils support smoother skin and help to reduce the appearance of puffiness & dark circles.
Prickly Pear and Plum are melted with the three rarest honeys Manuka, Kanuka and Karri. This serum infuses your skin with the sweetest antioxidants, vitamins, omega and plumping actives. Beautifully cherry colored, healing skin and soul with Marzipan and Vanilla notes.
Luxe and silky, this gentle specialised mask instantly reduces the appearance of fine lines, dark circles and puffiness around the eyes. Roman Chamomile has a powerful calming effect whilst Gotu Kola promotes circulation and nutrient-rich Rosewood supports cell renewal. 
Packed with pure floral distillates and Hyaluronic Acid*, this powerhouse crème is both correctional and preventative, going to work to combat signs of fatigue and to minimize lines and wrinkles. Highly protective, plumping and firming, the unique hand-blended formula hydrates, smooths and soothes the delicate skin around the eyes.
This is your youth preserving eye treatment. Tata Harper's best selling eye cream minimizes the look of early wrinkles to give your eyes a healthy and youthful look.
Blue Lights
Another big trend for this year is skincare products that help combat the damaging effects of smart-working and blue lights. Because we’re on our devices more than ever, dermatologists warn the blue light from smartphones and laptops could be potentially aging our skin. This is why it’s crucial to protect the skin from UV rays and blue lights now more than ever to slow down the aging process.
Nature meets science in an advanced facial, gel serum that protects and repairs the skin from the negative impact of electromagnetic smog and urban pollution. The formula contains a unique pea ferment with clinically proven abilities to reduce skin damage induced by the adverse effects of blue light (HEV), UV and IR exposure. 
Mineral broad spectrum zinc oxide SPF 30 UVA+UVB that protects from sun damage, pollution and blue light. Bursting with skin-perfecting minerals and marine nutrients, Oceanic Glacial Water supports hydrated comfortable skin. Rich in soothing Aloe and Calendula to calm the skin from the irritating effect of UV light as well as blue light
A guardian of skin, soul and spirit, this golden-hued body oil blend, protects you from environmental stressors, digital pollution and the elements. On an energetic level every application is a dive into light energy, shielding and strengthening the subtle body.
With champion active Echinacea, this protective mineral-rich face mist combats the skin-stressing and energy zapping effects of environmental and digital pollution. This reviving ‘wake-up’ water is indispensable for urban commutes, air travel, at work or when using computers and mobile devices.