MUSE & HEROINE, as owner of the Site, intends to inform the user of the following.
WHAT ARE COOKIES?
Cookies are small text files that the sites visited by the user send directly to their terminal (usually the browser), where they are stored before being re-transmitted to the same sites at the next visit by the same user (so-called first-party cookies). While browsing a site, the user can also receive cookies from different sites or web servers on their terminal (so-called third-party cookies); this happens because on the visited website there may be elements such as, for example, images, maps, sounds, specific links to web pages of other domains that reside on servers other than the one on which the requested page is located. In other words, they are cookies that are set by a website other than the one you are currently visiting.
Cookies may have a duration limited to a single browsing session on the browser (so-called session cookies), and in this case they are automatically deactivated when the user closes the browser; or they may have a predetermined expiry date and, in this case, they will remain stored and active on your hard disk until that expiration date, continuing to collect information during different browsing sessions on the browser (so-called permanent cookies).
Cookies are used for various functions. Some are necessary to allow you to browse the Site and take advantage of its functions (so-called technical cookies). Others are used to obtain statistical information, in aggregate or not, on the number of users who access the Site and how the Site is used (so-called monitoring or analytics cookies). Finally, others are used to trace your consumer profile and display advertisements on the Site that may be of interest to you, as they are consistent with your tastes and consumption habits (so-called profiling cookies).
To learn more about these different categories of cookies, continue reading this information. Find out how they work and what they are for, and freely choose whether to consent to their use or prevent it.
FIRST PARTY COOKIES
The Site uses the following types of first-party technical cookies, for whose installation no consent is required by the user but for which museandheroine.com is obliged to provide adequate information:
(a) Navigation or session cookies: essential to allow the user to move normally within our Site and to properly use the related services; not being stored on the user's computer, they disappear when the browser is closed.
(b) "Functionality cookies: solely aimed at improving and speeding up navigation on the Site, by storing certain choices made by the user (such as language preferences).
These are therefore tools used by Brama SRL to ensure, among other things, efficient navigation, session stability, persistence of the login throughout the session and the country of navigation selected. They are also used to save the choices made by the user relating to the display of certain elements of the page, such as information and communication banners.
Pursuant to the regulations in force, the use of technical cookies and the carrying out of the processing related to them does not require the prior consent by the user.
In any case, the possibility remains for the latter to prevent the installation of technical cookies at any time through the settings of their browser, in the knowledge that such a choice could complicate, slow down and sometimes block navigation on the Site.
MUSE & HEROINE SRLS acts as data controller exclusively with reference to the first party cookies installed on the Site.
THIRD PARTY COOKIES
It is possible that while a user is browsing our Site, some cookies may be stored on their device that are not directly controlled and managed by MUSE & HEROINE SRLS/ https://museandheroine.com/ This happens, for example, when the user visits a page that includes the contents of a third party website.
In this regard, it should be noted that museandheroine.com has no role in the processing of data deriving from this type of cookies, being, in this case, a simple technical intermediary.
Third-party profiling cookies are used to display personalised advertisements on the Site and on other websites and their operation is based on the browsing activities of each user. This type of cookies could also be used by third parties to show their products and services on the Site.
The Site also uses some types of third-party analytical cookies through which the following information is collected, by way of example but not limited to:
(a) number of visitors, page views and navigation within the Site;
(b) effectiveness of acquisition campaigns based on the source of web traffic;
(c) details on products displayed and possibly downloaded on the Site.
ga.js - cookie usage
Determine which domain to measure
Distinguish unique users
Throttle the request rate
Remember the number and time of previous visits
Remember traffic source information
Determine the start and end of a session
Remember the value of visitor-level custom variables
By default, this library sets cookies on the domain specified in the document.host browser property and sets the cookie path to the root level (/). This library sets the following cookies:
Cookie Name Default Expiration Time Description
__utma 2 years from set/update
__utmt 10 minutes
Used to throttle request rate.
__utmb 30 mins from set/update
End of browser session Not used in ga.js. Set for interoperability with urchin.js. Historically, this cookie operated in conjunction with the __utmb cookie to determine whether the user was in a new session/visit.
__utmz 6 months from set/update
__utmv 2 years from set/update
Used to store visitor-level custom variable data. This cookie is created when a developer uses the _setCustomVar method with a visitor level custom variable. This cookie was also used for the deprecated _setVar method. The cookie is updated every time data is sent to Google Analytics.
These cookies, as well as the purposes for which they are used outside the Site, fall under the direct and exclusive responsibility of the third party who installs them on the user's terminal and are used to show the user advertisements in line with their interests (this is the case of third-party cookies for profiling / retargeting).
If users do not wish to receive third-party cookies on their terminal equipment, they may at any time, via the links below, or via the selection/deselection options in the "Customise" area of the cookie banner (accessible at any time via the "Modify your consent" button below) exclude their receipt.