UKA =羽化 in Japanese means "when a pupa comes out of the cocoon and becomes a butterfly". As a total beauty salon brand, the aim is to play the role in helping men and women become beautiful and spread beauty through the world like butterflies pollinate flying from one flower to another. Uka thinks that “true beauty” is not only about appearance but also a smile coming from satisfactions. You can become beautiful by changing your hairstyle, nail colors, or care the nails, but in order to feel beautiful, it must come with feelings of satisfactions. Their role is to make sure you enjoy different expressions of beauty in the process. That way, confidence and happiness naturally appear on your face.
"Wanting to give her chic clientele a way to keep their nails in pristine condition, Tokyo star manicurist Kiho Watanabe created her now-cultish Uka cuticle oils with one goal in mind: to turn an act of otherwise mundane beauty maintenance into an addictive daily ritual." - VOGUE USA
"Each Uka oil (which in Japanese means "to re-emerge") has a unique aromatherapy world to meet the needs that we have during the day: waking up, digesting, relaxing or falling asleep. The times indicated on the vials show the aromatherapy function of each nail oil." - HARPER'S BAZAAR ITALY
"A lineup made up of three different types depending on the time of day, based on the concept of "an item that allows you to keep your mind and body calm and healthy, and spend beautiful days." - WWD JAPAN