Uka
Uka, derived from the Japanese term 羽化 meaning "when a pupa comes out of the cocoon and becomes a butterfly," embodies the transformative journey towards beauty. As a comprehensive beauty salon brand, Uka aspires to facilitate the process of individuals becoming beautiful and spreading beauty throughout the world, much like butterflies pollinating from one flower to another. Uka emphasizes that "true beauty" transcends mere appearance and encompasses the joy reflected in a satisfied smile. While changing one's hairstyle, nail colors, or caring for the nails contributes to outer beauty, Uka believes that inner beauty is intertwined with feelings of satisfaction. Their role is to ensure that individuals enjoy the diverse expressions of beauty, fostering confidence and happiness that naturally radiate from within.
"Wanting to give her chic clientele a way to keep their nails in pristine condition, Tokyo star manicurist Kiho Watanabe created her now-cultish Uka cuticle oils with one goal in mind: to turn an act of otherwise mundane beauty maintenance into an addictive daily ritual." - VOGUE USA
"Each Uka oil (which in Japanese means "to re-emerge") has a unique aromatherapy world to meet the needs that we have during the day: waking up, digesting, relaxing or falling asleep. The times indicated on the vials show the aromatherapy function of each nail oil." - HARPER'S BAZAAR ITALY
"A lineup made up of three different types depending on the time of day, based on the concept of "an item that allows you to keep your mind and body calm and healthy, and spend beautiful days." - WWD JAPAN