All Eyes On You: The Eyecare Special You've Been Waiting For
To eyecare or not to eyecare. That is the question. With millions of options on the market and a large variety of price points for tiny pots of product is easy to think that an eye cream is an unnecessary step in your skincare regimen. And if not unnecessary, maybe occasional? Maybe not crucial? Maybe not worth investing in?
We feel your skepticism, but we also sense that you’ve been intrigued for a long time by the idea of splurging on a single product that could, potentially, make your entire face look better. Truth is that a bright, luminous, awake and depuffed eye contour can change your entire appearance. Today we are revealing all the fuss about eye-targeted skincare products, and why these are such a determining choice in your overall beauty routine.
YOU ASKED, WE DELIVER. WELCOME TO THE ONE AND ONLY EYECARE SPECIAL
“Is it ok if I use my normal moisturizer also around the eyes?” or “Can I put on an eye cream just once or twice a week, since I hardly remember to do so?”. These are just some of the questions that we get on a daily basis. And sadly, the answer is no.
You should give your eye area the same attention and methodology you would give to your face or body. Would you ever use a shower gel as a face cleanser? If the answer is no, then you probably know what we’re talking about.
The first rule here would therefore be to use only specific products formulated for your eyes. The skin around the eyes is one of the thinnest layers (by 40%) out of the whole-body skin. This makes the area way more sensitive and prone to irritations and reactions to certain ingredients, also due to the lack of oil glands.
Therefore, formulation is key when searching for an eye cream or serum.
Moreover, the eye area is the one working out the most and with harsh expressions, like smiling or squinting. Not to mention the average 28,800 times a person blinks a day. Overtime, the skin loses its collagen and elasticity, and this area is typically the one showing the earliest signs of aging.
The undereye area also features a dense network of capillaries which, if stressed, leads to the formation of dark circles and redness, without mentioning the obvious circumstances like lack of sleep, poor nutrition and excessive UV and blue light exposure.
Sadly, there is not a one-fits-all solution so you should consider your eye area as a whole system, just like your body, identifying the main concerns and addressing them singularly and regularly. Consistency is key and taking care of your eye should become an everyday practice.
Another thing to consider here is how to apply eye products. Given the above features, avoid scrubbing, rubbing and scratching, and instead pretend it’s a tiny baby skin so pat each product gently using either your pinky or ring finger as they apply the least pressure. After learning all the dos and don’ts, it’s time to delve deep into our exquisite eyecare selection of miracle-workers that target all the main concerns. From fine lines to wrinkles and sagginess, from puffiness to dark circles and dullness, we’re pretty sure you will find a remedy for each!
First up, we are very proud to introduce you an innovative formulation from none other than the revolutionary TFC8-developer, Professor Augustinus Bader. Are you ready to meet The Eye Cream?
After years of research and development, the future of eye care is finally here. And it’s called The Eye Cream from Augustinus Bader. So simple, yet so resonant. The proprietary cell renewing technology from Professor Bader as come to the rescue of the most demanding area of the face. The Eye Cream is weightless yet creamy and comforting. It brings together the most efficacious clean actives known to refresh and renew this delicate area, like French Seaweed, Pennywort, and Arjun Tree Extracts. The signature TFC8® technology supports the body’s natural renewal processes. The addition of Niacinamide and Vitamin C further helps to setback the appearance of fine lines and wrinkles, and vital antioxidants safeguard against the damaging effects of blue light exposure.
The result is refreshed, well-rested and visibly younger skin, along with a radiant and healthy look. Look at the user trials below:
Out of 106 female participants, aged between 18 and 70, of various ethnicities
- 99% noted that the skin around their eyes felt soothed and smooth after 12 weeks
- 98% said the skin around their eyes felt firmer and more plump after the same time period
The Eye Cream has been tested on clinical trials too, and here’s the outcome:
- 96% agree skin around the eyes looks firmer, lifted, and feels more elastic.
- 96% agree under-eye puffiness is visibly reduced.
- 94% agree the appearance of fine lines and wrinkles are diminished.
- 93% agree under-eye bags and dark circles look noticeably reduced.
There may not be a one-fits-all solution for eye concerns, but this one comes pretty close to that. The Eye Cream is available as a complete set with a ceramic base (an inert, non-polluting material) or in its 100% recyclable aluminum packaging as Nomad.
Fancy an alternative? From the expertise of Oculoplastic Surgeon, Dr. Maryam Zamani’s formulations to the luxurious and ultimate age-defying remedy powered by the most effective active botanicals, find out our exclusive eye care edit below!
Brightens, depuffs, and stimulates structural skin proteins. This advanced eye treatment is formulated with photo-protective marine-derived carotenes, highly effective anti-wrinkle plant-based actives, and the exclusive PHYTAU™ Complex remedies enriched with potent anti-aging and protective properties. Vis Clair Suprême protects the vulnerable eye area from environmental stressors while stimulating the production of structural skin proteins. With a light, cushiony texture, it acts as an effective serum and cream in one—targeting fine lines, puffiness, lax skin, and dark circles—best for tired, puffy, and dehydrated eyes.
A gold infused, anti-ageing eye treatment mask saturated with a complex of active ingredients to smooth and minimise the appearance of fine lines. Contains collagen, hyaluronic acid and seaweed to brighten dark circles, reduce puffiness and restore hydration. Improves elasticity and firmness around the eye.
A cooling and detoxifying hydrogel eye mask visibly awakens and rejuvenates the delicate eye area whilst shielding against environmental stressors. Contains tetra-peptide and liquorice root extract to calm the skin and reduce the appearance of puffiness and dark circles. The eye contour appears brighter, smooth and energised.
Nurture your most delicate skin with Holi (glow), a pure, gentle formula that feels like a gel yet dries like a balm. Created to give a luminous glow while lifting, brightening, and hydrating around the eyes. Enriched with natural stimulants and plant extracts, this cooling serum activates the appearance of dermal draining to reduce puffiness and dark undereye circles.
Highly nutritive serum specially formulated for the delicate, thin skin of the eye contour. So concentrated, 2-3 drops morning and night is all you need to awaken skin's beauty. Rich in vitamins A, E & F and plant sterols, the magnificent Baobab oil targets all visible signs of aging around the fragile eye area, helping to reduce the appearance of wrinkles. Working as a quartet, Sarsaparilla, Palmarosa, Neroli and Lavender oils support smoother skin and help to reduce the appearance of puffiness & dark circles. Use just one drop and apply it gently, using the ring finger, along the orbital bone. You can even apply it on top of makeup to revive it, or mix with a little mineral powder to create a concealer that works as a treatment and will never be cakey.
Illuminating carotenoid eye balm. Full of carotenoids, vitamins, antioxidants and omega to firm, nourish and recover the sensitive eye area. Enriched with Turmeric, Reishi and Ginkgo Biloba it reduces the appearance of puffiness enhancing elasticity. For a dreamy golden glow with sublime Violet Absolute notes.
A nutrient-rich peridot crystal infused formula that imparts a look of bright, toned, moisturized skin. A unique formula of potent and stable vitamin C, hydrating hyaluronic acid and superfruit oils of organic prickly pear, pomegranate, watermelon, rosehip, and passionfruit lend a revitalized appearance to the under-eye area. Ultra-rich argan and green coffee bean oils contain potent antioxidants that give a smooth, repaired, and tightened effect to the skin around the eyes. Skin strengthening extracts of gotu kola, horsetail and squalane add further reparative benefits.
This concentrated de-ageing formula instantly restores luminous vitality to the delicate skin around the eyes. A deeply emollient treatment, it brightens, hydrates and softens lines for a smooth, healthy appearance. Lifting and firming, it reduces puffiness and diminishes dark circles. Clarity and discolouration are improved while an abundance of anti-oxidants defend the skin against future damage. The Eye Crème comes with petite Rose Quartz crystals to massage the treatment into the skin.
Luxe and silky, this gentle specialised mask instantly reduces the appearance of fine lines, dark circles and puffiness around the eyes. This nourishing blend of plant essences, Damask rose, Lavender and Roman Chamomile will revitalise and repair your delicate eye area. Roman Chamomile has a powerful calming effect whilst Gotu Kola promotes circulation and nutrient-rich Rosewood supports cell renewal.
The eye cream Line A reduces wrinkles while providing a brightening effect. It has been designed to nourish the delicate area around the eyes with skin-smoothing substances and protect the skin against the initial signs of aging. This firming cream reduces puffiness and dark circles, leaving your skin looking radiant. Highly active ingredients like ectoin increase cell protection, silk proteins provide an intense moisture boost, and baobab and larch bark contain alpha hydroxy acids and are powerful antioxidants.
A dual-actioned active day eye cream that gives a noticeable 12-hour smoothing and lifting under eye effect while also acting as a long term cure to reduce the signs of ageing around the delicate eye area. It’s designed to iron out the under-eye skin, reduce puffiness and the appearance of dark circles.
This luxurious and comprehensive eye treatment, formulated with active plant cells of Tuberose and Diamond Powder, uniquely paired with low & high molecular sized Hyaluronic acids and a special blend of minerals, gives the eye's area a revitalized, brightened, lifted, and firmed look while hydrating and increasing elasticity of the skin.
Designed to calm, depuff, and awaken skin. Once chilled , their extreme cold temperature dramatically reduces inflammation, removes puffiness, firms and tightens skin’s appearance while stimulating cellular turnover and lymphatic function. Use cool over the eyes to instantly depuff and awaken the microcirculation of this delicate area.
Crystal of beauty and absolute softness, Rose Quartz has been known for millions of years for its firming and anti-aging virtues. The way the Magic Mushrooms move on your skin stimulates the lymphatic system and the blood flow in order to revive your skin and give it back all its glow.