That’s why this IN FIORE Serum Cerate is a true green game-changer.

Twenty years ago, luxury botanical beauty didn’t exist. However IN FIORE already did. We tried their newest addition, the Fleur Vibrante Serum Cerate: here’s why it’s MUSE+HEROINE approved.

When luxury botanical beauty didn’t exist, IN FIORE already did. Their unique green power blends are informed by centuries-old modalities, tradition, homeopathy, and regimens proven to boost the complexion and stimulate healing. We tried their newest addition, the Fleur Vibrante Serum Cerate: here’s what we think.

 Fleur Vibrante Balm is the hero product for In Fiore: both a sensorial experience and a supplement to nourish dry skin and help heal irritations, scars, and blemishes. If you’re a green beauty fanatic, we’d argue that your collection is not complete without a pot of this rich, golden, alchemical balm.

However, new year, next-level science. So, ladies and gents, meet Fleur Vibrante Serum Cerate, a brand new high-tech potion that took 52 rounds to be perfect and it`s not comparable to anything else in the beauty market. First thoughts? Well, they must really believe in a product to make yet another different version of it.
This modern-day medicinal balm that feels like a gel and absorbs like serum is actually inspired by old-world apothecaries and history’s alchemists, and issued from the first-ever collaboration between In Fiore founder and skincare mastermind Julie Elliott and an esteemed all-female team of French chemists. But what is a serum cerate, you might ask? With an origin dating back to the 1300s, these traditionally oily substances with consistency between an ointment and a wax are perfect carriers for medicinal plant ingredients.
The aforementioned French lab invented a patented technology that extracts the entire plant potential—color, constituents, and aroma—without the use of heat or harsh chemicals. That is why the yellow serum smells exactly like fresh Calendula blossoms in a field. “Due to this unique technology, we’re able to get into a process called titration, which allows us to determine the exact concentration of an active and deliver consistent strength in every batch. Because of this, we can precisely measure and quantify the level of carotenoids in Fleur Vibrante Serum Cerate—and, as a pharmaceutical, offer a consistent, precise dose in every application.”
Skincare reinvented: this sleek black tube contains a completely new experience, combining the texture and feel of a balm, saturated with powerful actives and extremely high levels of carotenes.
This futuristic oil-serum hybrid is a perfect first step for anyone’s skincare routine, both a.m. and p.m. Its formula feels like a gel and penetrates instantly sans oily finish while adding subtle warmth to the skin. Apply Fleur Vibrante Serum Cerate place of (or in addition to) your face oil, and feel free reapply it throughout the day for a boost of nutrients to the face, neck, décolletage, and any other area that needs a bit of extra love. Think of it as a skin supplement: throw one in every bag and apply anytime any day.
This one-of-a-kind, high-tech, super-potent, and antioxidant-rich Serum Cerate is designed to help
skin withstand the stressful conditions and aggressions of everyday life, like UV rays, extreme weather, dry or polluted environments, irritations, noisy neighbors, let lag, sleepless nights—you get the gist.
The high concentration of beta-carotene combats the effects of premature aging and helps restore elasticity and improve overall skin tone. Over time, skin becomes stronger, firmer, and more resilient. Aside from a hefty amount of calendula, this magic formula also includes cult favorites like jojoba, vitamin E, carrot, and sea buckthorn, a powerful active that contains the complete omega family (3-6-7-9) which help to boost cells' defense and prep them to fight stressors.
Ps: In addition, this product is vegan, Non-GMO, 99.98% natural, ethically sourced, and made in France. Also worth noting: it has a shelf life of 30-months, which is pretty rare for a natural beauty product.
This. Is. The. Future.
Share your skincare routine on Instagram @muse_and_heroine and find out more about IN FIORE @Infiorebeauty.