Live Like a Heroine

Here's why Plum Oil is a must-have in your skincare cabinet

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Dried plums are multi-faceted produce and comprise a wide array of benefits for the skin. Here's how they work and why they are a staple in everyone's skincare routine.

First and foremost, they are rich in antioxidants that naturally nourish and replenish the skin.
A study conducted by researchers from Tufts University in Boston ranked dried plums as containing one of the highest amounts of antioxidants of any fruits or vegetables, even more so than kale, spinach, and blueberries. Therefore, it only makes sense that the byproducts from the plum would contain equally high amounts of all-natural benefits. Extracted from the seeds of organic plums, Le Prunier is a cold-pressed beauty oil that is rich in fatty acids as well as antioxidants, polyphenols, pro-vitamin A and Vitamin E. Fatty acids help seal in the cracks in the outer layer of the skin, while antioxidants help prevent against free radical damage (pollutants, UV rays, etc). Our proprietary blend of Plum Beauty Oil is 8x more powerful than Argan oil and 6x more powerful than Marula oil at defending against damaging free radicals™. 
Inspired by the dried plum’s incredible digestive powers, we partnered with two world-renowned labs in 2014 to explore the plums' benefits, particularly of the overlooked byproducts. After two years of clinical testing, we discovered Le Prunier’s Plum Beauty Oil was shown to significantly brighten skin tone - resulting in a more radiant skin tone. In addition, Plum Beauty Oil is a UV Sunscreen Booster – it helps to naturally fortify & protect the skin’s barrier from sun & solar UV radiation. Le Prunier is a natural alternative to synthetic compounds – helping to reduce the use or need for chemical actives. 
Our family farm currently operates as the world’s largest organic grower and global distributor of dried plums. Le Prunier’s Plum Beauty Oil is especially unique as it is a patent-pending blend of plum varietals found only on our 100-year-old family farm. Not only is our oil-rich in critical antioxidants, but it is also high in omega 6 (linoleic acid) and omega 9 (oleic acid) which are known to hydrate, vitamin E which is an integral part of the skin’s antioxidant defenses, and beta-sitosterol which is a soothing anti-irritant. It is also non-comedogenic and hypoallergenic, therefore, wonderful for all skin types, especially acne-prone & extremely sensitive or allergy-prone skin.
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Don't forget to share your Plum Oil self-care rituals on Instagram @leprunier  @muse_and_heroine.
Credits Ph: Unsplash