Superwoman Claire Nouy

The founder of the French women’s go-to brand for an inside out approach to beauty and wellness, Claire, practices what she preaches while trying to find that work/life balance with a new baby. 

What did you do before you founded Atelier Nubio and how has it helped inform how you do what you do now? 

 Connecting deeply to nature and let my mind create stories thanks to long walks in the wild nature/mountain with my family.

What’s been the most surprising element of starting your own business? 

How naive I was, just jumping into it with infinite energy and firm belief!

 What's  your secret strategy to Longevity? 

My 15 min morning routine includes breath work, a little bit of movement and abdominal massage, 2 big glasses of mild water & my supplements - and of course kisses from my loved ones! 

What are some daily non-negotiables for you when it comes to taking care of yourself? 

See previous question + bicycle in Paris (or walk in the forest on weekends) + raw or cooked vibrant greens everyday!

How do you implement your own products into your routine? 

Of course I do : supplements, juices, bone broth, I can't live without our elixirs. 

What other brands, founders or personalities do you find inspiring? 

Valérie from Odacité is very inspiring - her canyon environment, her meditating rescue dogs, her vibration... I am also in love with two sincere founders of Sakara Life (I don't miss one podcast episode.)

 What website or IG page do you visit daily for input and to stay up to date? 



How do you structure your work day to help get things done while staying calm?  

Yes! I am not a fan of working form home since my baby is at home and I don't like being in front of my computer or on the phone while he's around. I always plan max 45 min meetings to be very focused. 

A bad habit I should skip : working after the kids are in bed...

Who do you turn to for advice, support and help? 

My husband. Cheesy but he is a great coach, an amazing man and a successful entrepreneur!

What do you do to unwind and relax in the evening?

I read "The Cazalet saga" on my coach with a good tea!

What’s your favorite meal to eat? 

I am really into liquid veggie stuff: juices, broth, soups...I also love "langoustines" but only when I am on my natal sea coast. 

What’s your number one beauty “secret”? 

Enjoy nourishing yourself with highly nutritional food everyday at every meal.


Where do you go to relax, rejuvenate and recharge? 

On the Brittany coast or in Montfort L'Amaury (rambouillet forest is magic!)

What’s your favorite travel destination ? 

Italy! That's the only destination my husband and i both love.

 Besides your own incredible products, what other Muse & Heroine products do you swear by? 

I love the cucumber cream from Odacité !