Superwoman Jena Covello

Jena is a true superwoman who has nurtured her brand and company Agent Nateur to huge heights and all that by being 100% true to herself. She’s a pioneer in the beauty field and created her own success while also looking after her health and wellbeing - and generously sharing all her experiments, tricks and findings with her Agent Nateur community. 


 What did you do before you founded Agent Nateur and how has it helped inform how you do what you do now?

I was a shoe designer, I had a kids clothing company and I was a celebrity stylist. All of my prior jobs taught me what NOT to do in business. Through early mistakes I’ve learned how to be financially responsible and not short change myself and to take responsibility for every aspect of the company. If you rely on others too much you will be disappointed. You have to be involved in every facet of your company in order for it to be successful. Once you begin distancing yourself you run into problems. A business is a baby. It needs to be nurtured by the parent in order for it to succeed.  

 What’s been the most surprising element of starting your own business? 

That being my authentic self despite what anyone else has to say about me is taking me to the stars. 

What's your secret strategy to Longevity? 

Sunlight, vitamin d3 and k2, holi mane, holi bright, NAD drips, glutathione and NMN. 

What are some daily non-negotiables for you when it comes to taking care of yourself? 

If I am tired I rest. I listen to my body. I don’t sacrifice my health for anything or anyone. I listen to my inner voice when it tells me to slow down. 

How do you implement your own products into your routine? 

I only use my products 99% of the time. 

What other brands, founders or personalities do you find inspiring? 

I love my partner on the hair serums @darakaye who is such an incredible force and business woman, the other incredible people I’ve collaborated with @localrose, @aime, @drwillcole, I am really obsessed with Balenciaga, Laquan Smith and Mugler right now. For beauty brands I love @krigler, I think @valmont is doing incredible work with packaging and design, I like Biologique Recherche, I’m really into @mondayhaircare smooth shampoo and conditioner. My doctor’s line of products @vitalifemd 

My friend @moshalundstrom has great style/ especially when it comes to accessories. I love my interior designer @nightpalm

My friend @ayla.elmoussa who conceptualizes all of the photo shoots with me is a leader in the NFT world. Her art is absolutely insane. She is a force. I love my friend @carolinasantodomingo’s bags. My friend @zizidonohoe has exquisite taste and I’m obsessed with her robes and pajamas. She uses couture grade silk. My friend @rachellecunning is so talented!

What website or IG page do you visit daily for input and to stay up to date? 

@dondasplace to keep up with Kanye and Julia Fox :) I find her so refreshing. She killed fashion week with Schiaparelli. I really love getting my news from my LinkedIn feed - especially Vogue Business’s page. I stay up to date health-wise with the Mercola newsletter. My best friend @mostlyrealmom is sharing lots of info about what happens in LA news-wise. 

How do you structure your work day to help get things done while staying calm? 

To be honest I’m having a hard time with this right now. Agent has grown so much and I’m so involved in my company and oversee every aspect. Although I rest when needed, I have been having a lot of anxiety. It’s hard for me to sleep because I travel so much - I sleep in four hour intervals. I’ve started a new routine where I steam and do a cold plunge followed by jacuzzi in my building in Miami. I try to work out every day and today actually I am going to start walking at 4pm. My friend Dara told me it will reset my circadian rhythm to help me sleep better. 

Who do you turn to for advice, support and help? 

I have an incredible boyfriend, friends and people who work with Agent Nateur. They are my support system as well as healers. I work with a special healer in Norway.  

Do you have a morning routine that you stick to every day? 

Lately it’s the steam/cold plunge/jacuzzi followed by my watermelon passion fruit holi mane smoothie. 

What do you do to unwind and relax in the evening? 

I take a lot of magnesium, magnesium baths, rescue remedy and melatonin. But lately it's been hard. I’m not going to lie! We go through phases in life and currently I’m going through a tough phase.

What’s your favorite meal to eat?

Room service at @hotelcostes :) 

What’s your number one beauty “secret”? 

I believe our thoughts dictate our reality. Maybe I have good genes from my mom but I tell myself I’m never aging. Also holi (mane) because it’s truly life changing for me. Collagen clinically reverses wrinkles. There’s so many studies on it. 

Where do you go to relax, rejuvenate and recharge? 

The South of France, Paris, and when I’m in LA working it always feels great to head back to Miami to recharge.

What’s your favorite travel destination? 

France :) but I am extremely excited about expanding Agent to the Middle East. I’ll be spending a lot of time there this year. Astrologically you can find out where your birth chart aligns with in terms of destination. My strongest points are France, Saudi and UAE. I’ve wanted to go to Saudi forever so I’m extremely excited and I’ll be spending a lot of time in Dubai in the future. I’ve never been to either so I can’t wait!

Besides your own incredible products, what other Muse & Heroine products do you swear by?

In Fiore, Shiva Rose, C & the Moon