Superwoman Karolin van Loon

Karolin is the founder of everyone’s favorite vegan nail polish - Karolin van Loon - and the creative mind behind their incredible colors. Based in Antwerp she bikes to work, fits in some yoga and looks to nature for inspiration. With this venture she’s able to  combine her love for organic shapes and shades with making people feel pretty. 


What  did you do before you founded Karolin and how has it helped form how you do what you do now? 

I originally studied interior architecture - I just had this great passion for colours, natural textures and shapes. What I loved about helping people with their interior design was that I could put a smile on their face. That is very similar to what I do now: combining my love for organic shapes and shades with making people feel pretty. 


What’s been the most surprising element of starting your own business? 

Before, I didn’t realise how important it is to stay authentic in everything you do. Now, I feel like this is the only way to differentiate yourself from other brands. It’s very challenging to create everything from scratch in order for it to match with your brand. And I’m not only talking about products here - there’s also branding and your visual communication.


What's your secret strategy to Longevity? 

I truly believe in living a healthy life. Doing sports, eating healthy food, using good beauty products and most of all: being happy. 


What are some daily non-negotiables for you when it comes to taking care of yourself? 

I work out every day, I never eat meat and I rarely drink alcohol. 


How do you implement your own products into your routine? 

I do my nails every week - yes, our nail polish lasts for a week or sometimes even longer! First I use our La Première Base Coat, then the colour that suits my mood, and I finish off with our Cosmic Top Coat


What other brands, founders or personalities do you find inspiring? 

Herlum, a beauty brand from the UK with a beautiful collection of body care and candles, and I Love Mr Mittens, a Belgian knitwear brand that shares my love for colour and texture.


What website or IG page do you visit daily for input and to stay up to date? 

The CLO community which inspires me daily and radiates creativity all around. 


How do you structure your work day to help get things done while staying calm?  

I make good old-fashioned lists on paper. It’s still the most productive thing for me! Apart from that, I try to do everything with passion. If I can’t find passion in what I’m doing, I’ll leave it for the next day. 


Who do you turn to for advice, support and help? 

I always rely on my husband and my best friends.



Do you have a morning routine that you stick to every day? 

First I do some kind of sports - usually I go running or do a yoga session. Then I shower, check my emails and bike to our office in Antwerp. 


What do you do to unwind and relax in the evening?

I love cuddling up with the kids to chat about their lives and their dreams, usually with a cup of tea. 


What’s your favorite meal to eat? 

My favourite meal is homemade granola with acai and yoghurt. 


What’s your number one beauty “secret”? 

Use good quality products! I swear by retinol in the evening and lots of protection during the day. 


Where do you go to relax, rejuvenate and recharge? 

Whenever I’m somewhere in the mountains, I feel like I truly don’t think about anything else. It clears my mind. 


What’s your favorite travel destination ? 

Bonaire, the mountains and Scandinavia. 


Besides your own incredible products, what other Muse & Heroine products do you swear by? 

I’m in love with the Agent Nateur deodorant! It’s all natural, aluminium-free and has a lovely scent.