Superwoman Susanne Kaufmann

When Susanne Kaufmann joined the family hotel in the 1990’s, she decided to create a line of skin care products to use in their SPA which quickly grew into a world-renownde skin care brand with face, body and wellness products. Today, Susanne is still deeply involved in the business while also traveling the world for inspiration and relaxation. All while sticking to her consistent wellness and skin routines!
 What did you do before you founded this brand and how has it helped inform how you do what you do now?

 I’m the fifth generation to join my family hotel in the 1990’s and one of my initial projects was to develop a spa with an offering of signature beauty treatments. I grew up in the idyllic Austrian alpine region in the Bregenzerwald immersed in an understanding of the local traditions and the beauty and wellness benefits that could be found in the plants that grew in abundance in the area and with this experience decided to create my own in-house spa product line to support the service. One that adopted the same natural, regional and sustainable values as the hotel itself, a line that looked and felt as premium as the results it delivers. In 2003 we launched SUSANNE KAUFMANN skincare. This is where it all began.

What's your secret strategy to longevity?

I believe it’s a combination of championing research for the next big thing, while staying authentic and true to our core brand values.  

What are some daily non-negotiables for you when it comes to taking care of yourself?

A healthy diet as well as regular exercise has a massive effect on our overall well-being. I enjoy a brisk walk in the morning where I can take some time out to reconnect in nature. To promote a good night’s sleep, I shut down all digital devices at night in place of a good book to help protect my skin as well as my eyes from blue light radiation and to help wind down before bed.  

How do you implement your own products into your routine?

When it comes to self-care, consistency is the secret to success, no matter how hectic your day may be. For example, I always carry with me our Eye Rescue Stick and Blue Light Defence & Moisturising Mist to keep my skin protected and hydrated throughout the day. They are handbag essentials for when you’re on-the-go. During a bath, I love to use this time to apply a mask or a peel. Our Enzyme Peel is my go-to for instantly radiant looking skin. Formulated with fruit acids, this gentle peel works to gently remove dead skin cells whilst refining pores to reveal a beautiful glowing complexion. I also test all of our latest product developments and always make room for them on my self. 

What other brands, founders or personalities do you find inspiring?

Stella McCartney for her achievements pioneering a sustainable, luxury fashion movement.

What website or IG page do you visit daily for input and to stay up to date?

I do some research online, but I really value the insights gained from in-person conversations with people and travelling to understand the best of global future thinking.

How do you structure your workday to help get things done while staying calm? 

Keeping active is an important part of a healthy, balanced lifestyle and helps me remain balanced and calm throughout the day. I dedicate just 25 minutes of my day to a short power walk, or fitness class. And make sure I don’t skip lunch or afternoon breaks. During long working days, we often tend to skip our regular pauses. I make sure to pop outside for some fresh air to help clear the mind and re energise.  

Who do you turn to for advice, support and help?

Professionally, my team is such a great support to me. I believe in a collaborative environment to find the best solutions.


Do you have a morning routine that you stick to every day?

I like to start the day with exercise. I immediately feel full of life. If I go for a brisk walk, I will apply a hydrating mask like our Moisturising Mask while I do this which allows it to absorb into the skin. A healthy breakfast is important to set you up for the day. I enjoy a bowl of warm rice congee with a homemade pear purée. It’s a power dish known for its health benefits. 

What do you do to unwind and relax in the evening?

I always shut down my digital devices to spend quality time with my family. If I have time, I will take a long bath to relax my mind and help promote a peaceful night sleep.  

What’s your favourite meal to eat?

Anything cooked by my husband. I love to eat warm, home-cooked food with lots of fresh vegetables. 

What’s your number one beauty “secret”? 

Hyperacidity in the body can wreak havoc on your body and skin which is why it’s so important to neutralise the pH value of your skin and balance its equilibrium each day. To help reduce hyperacidity in the body, I love to drink our Acid Alkalizing Tea or alkaline water first thing when I wake up. For the skin, I brave a cold shower each morning to revive the body and encourage circulation. I swear by our Alkali Salts Deacidifying and enjoy an alkali facial cleanse after showering to neutralise the skin, especially when exposed to hard water. I just add a couple of spoonful’s to my basin mixed with warm water and delicately cleanse my face. The alkali salts help to release blocked energy and promote the elimination of toxins and restores balance.

Where do you go to relax, rejuvenate and recharge?  

The forest. The first thing I do after a visit to the big city is to go for a long walk in the forest behind my home in Bezau, Austria. 

What’s your favourite travel destination?

I love the excitement of bustling cities such as Paris, London and New York, but I usually like to spend my holidays by the sea. Being by the water is very grounding.  

Besides your own incredible products, what other Muse & Heroine products do you swear by?
Wild and the Moon superfoods.