The Californian Secret Code To Stay Young And Healthy

A wise woman named Katy Perry once said, “West coast represent, Now put your hands up” - and if you’re anything like us, we bet you read that singing ... 

This weekend’s Love Letter is dedicated to the Californian Secret Code – an infallible recipe to stay young and healthy. 

Take your self-care to the next level with these sunshine-infused, über cool treats. Welcome to the Californian Self-Love Club: we’re thrilled to introduce you to some of our favorite West Coast Muses & Heroines - and to share with you the best Californian Secrets and products to stay young, healthy and happy!

NEW Erin Chiamulon and Eric BalfourElectric & Rose


Erin Chiamulon and Eric Balfour named Electric & Rose after two iconic streets in the heart of their Venice Beach neighborhood, as a reminder of who they are and what they strive to be as an activewear lifestyle brand. They design clothes that are authentically inspired by their adventures. Beach yoga, sunset surfs, backyard barbecues, hikes in the canyon, and bonfires under the stars. With their motto #TIME2LIVE, Electric & Rose means adventure, unity, authenticity, and those who aspire to be uniquely themselves.
The Ronan pullover is inspired by their favorite vintage sweatshirt. They love the soft hand and the perfect relaxed fit. Pair with Electric &Roses's Vendima Jogger to complete the set. All of their designs are individually hand-dyed. Color variation, shading, or textural irregularities are intentional to create this perfectly imperfect garment, resulting in a one-of-a-kind piece, individually unique, just like you.
Julie Elliott , In Fiore

Dear Julie, what was the inspiration behind In Fiore?
“The seed idea came to me over twenty years ago while living in New York and shopping the cosmetic floor of department stores and feeling a lack of connection to beauty products. Like, there was no resonance. And, how with urban living, we tend to lose all concept of our relationship to nature—most importantly, the inherent healing capabilities of plants. At the time, I had already been studying plant signatures since I was a young girl and making infused balms in my tiny New York apartment. This combined experience leads me to think of how fine craftsmanship with exquisite materials and artisanal methods are the purest form of luxury—and they were completely missing from the beauty experience. This sparked the seed idea for In Fiore. It was 1997, and I launched In Fiore in 1999”.
High-tech, super potent, and antioxidant-rich, Fleur Vibrante Serum Cerate is designed to help skin withstand the stressful conditions and aggressions of everyday life such as UV rays, extreme temps, dry or polluted environments, chemical, and mechanical irritations, sleep deprivation, and jet lag. Its high concentration of beta-carotene combats the effects of premature aging and helps restore elasticity and improve overall skin tone. Over time, skin becomes stronger, firmer, and more resilient. 
Brightens, depuffs, and stimulates structural skin proteins. This advanced eye treatment is formulated with photo-protective marine-derived carotenes, highly effective anti-wrinkle plant-based actives, and the exclusive PHYTAU™ Complex remedies enriched with potent anti-aging and protective properties. Powered by photo-protective microalgae-an anti-aging active that leverages carotenoids and fatty acids to actively stimulate collagen and soften wrinkles—Vis Clair Suprême protects the vulnerable eye area from environmental stressors while stimulating the production of structural skin proteins. With a light, cushiony texture, Vis Clair Suprême acts as an effective serum and cream in one—targeting fine lines, puffiness, lax skin, and dark circles—best for tired, puffy, and dehydrated eyes.
Kristen Noel Crawley, KNC Beauty
Kristen Noel Crawley was strolling through Don Quijote in Tokyo, when… BAM, love at first sight. A wall of lip masks caught her eye, and she became OBSESSED with the idea of perfect, kissable lips. When she discovered there were no natural lip masks on the market, the solution was obvious: she had to create her own. Two years and countless trials later, Kristen created the first all-natural, collagen-infused lip mask that now sits on the lips of Hollywood royalty and has everyone saying: my mask, please.
Big, big, BIG things are here for you. Get ready to drip in hydration, glow like the sun and chill out your woes with the new KNC Big Set Face Masks. Introducing Big Drip, Big Glo, and Big Chill - three bio-cellulose face masks designed to hydrate, brighten and soothe. Inspired by YOU, this set was made to complement your dynamic lifestyle! Now shine on, Queen.
Shiva Rose, Shiva Rose
A few years ago, Shiva Rose began her journey into the world of self-care with a blog called “The Local Rose”. Her main aim was to get closer to the earth and all its beauty. This desire led her on a personal journey that included solitary walks in forests, swimming in clean seas, and meditation through her Kundalini yoga practice. What came to her one day, after a moment of stillness, was a message. The message was to bring beauty and luminosity to all, in a way that was nourishing and nurturing.
This luxurious, soothing and nourishing mask is ambrosia for the skin. Ambrosia was known as food for the gods made from honey and nectar, and this mask draws out toxins and yet nourishes and fortifies the skin. The raw honey is full of balancing enzymes, while the mineral rich white clay will cleanse the pores. The calendula blossom oil along with the rose hip seed oils will restore your skin and create a youthful suppleness. Apricot seed oil is rich in gamma linoleic acid which tones and deeply moisturizes the skin. Pure vitamin C will help reduce blemishes, dark spots and will help build collagen. The essential oils of ylang ylang and vanilla will help with skin moisture, prevent inflammation and bring uplifting joy to the senses.
Athena Hewett, Monastery
In 2011, Athena Hewett opened a skincare studio in San Francisco to treat her patients with different methods of oil cleansing, water free moisturizing and alcohol and salt free skincare. Alongside her practice, Athena introduced a collection of natural skincare — a blend of the best nature has to offer, with essential oils carefully chosen for their non-irritating properties. Each ingredient is of the purest form and highest quality.
Dear Athena, why is skincare, in your opinion, so empowering for so many?
"I believe that a skincare routine is a ritual. For me it represents how I am doing and how I want to care for myself.  If I’m taking care of my skin, I am also taking care of myself.  I eat the cleanest and highest quality food that I can find because it makes me healthier and makes me feel happier and I feel the same way about what I put on my skin".
A skincare must-have for glowy, healthy complexion. Glycolic acid is a hero for its ability to gently resurface skin, leaving it smooth, clear, and bright. In XX, 10% glycolic acid is in a soothing rose water base so skin stays hydrated and soothed while you exfoliate.
Valerie Grandury, Odacité
Odacité came to life after Valerie Grandury was diagnosed with breast cancer. She promised herself to never again expose her body to toxic ingredients, starting with the products that she was applying on her skin. Born & raised in Paris, living in Los Angeles, she dreamt of a way to unite the best of both worlds: the research and expertise of French skincare with the healthy and green California lifestyle. And so Odacité was born, so that each formula can be as pure as it is effective and as natural as it is powerful.
Exquisitely crafted with precious Jasmine Oil, this silky and nourishing body oil leaves the skin prodigiously soft and deliciously hydrated, yet never greasy. Like a gentle caress on the skin, the velvety penetrating texture of Hemp & Jojoba oils leave a delicate veil of long-lasting hydration, imparting a beautiful satin finish to the skin. The divine aroma of Jasmine acts as a soft whisper to the soul, evoking the joy and lightness of warm summer evenings, transporting the mind to a place of happiness.
Sarah Koszyk, Co-Founder and Master Formulator Mija Naturals


MIJA is a California-based wellness company. Their team combines over decades of experience in the food, beauty, and wellness industry. Why ingestibles? Because everything from our skin and hair, to our energy and mood, begins and ends with the functional wellness of our body. Without proper nutrition and care, even the best serums and workouts won't go very far. Science indicates that the nutrients we provide our bodies are fundamental for every aspect of our wellness from long, flowing locks and restful sleep, to a beautiful, glowing complexion. MIJA understands it's a challenge to get all these nutrients daily. So they created easy-to-take, clean, superfood-powered ingestibles backed by clinical research.
The Superstar is a multi-functional, full-spectrum supplement engineered for comprehensive wellness from within. Crafted from an adaptogenic formula made with a base of ceremonial-grade matcha and moringa leaf, along with the most abundant, nutrient-rich, bio-available superfoods. Clinical-strength and scientifically-backed, Superstar is designed to provide the ideal daily ratio of vitamins, minerals, micronutrients, antioxidants, anti-inflammatories, alkaline greens, and phytonutrients in a daily dose of just 2 teaspoons.
Evelyn Ginossi, Marine + Vine
Marine + Vine was founded by Evelyn, a Los Angeles native who moved to London nearly a decade ago in search of something new in her life.  After becoming homesick for her hometown beaches of Southern California, a chance vacation to the South of France led to the discovery of a new place that felt very much like home and a world of new ingredients, textures, and fragrances that would inspire the creation of Marine + Vine. The brand blends the Southern California beach lifestyle with the beauty, tradition and romance of the South of France to create body care products using fine ingredients with a sensorial experience, inspiring a deeper feeling of wellness and self care in daily body care routines.
Based on ancient traditions, Marine + Vine has carefully blended potent Tahitian Monoi with the perfect balance of kukui, macadamia and passion fruit oils for luminous, sublime summer skin year-round.  Rich in essential antioxidants, vitamins, fatty acids and minerals, Marine + Vine Tahitian Oil is an intensely nourishing botanical blend that hydrates, soothes, protects and repairs skin from the drying effects of sun, wind, sand and sea.  With a light tropical floral fragrance, it leaves skin luxuriously supple, smooth and radiant. The Original signature tropical oil blend leaves skin radiant with a lit-from -within glow with: Monoi, Kukui, Macadamia and Passion fruit.
 Julius Eulberg , Julisis


Julisis is a 100% bio-active, organic skin care system supporting one's own natural biorhythm. All preparations are mild, suitable for the most sensitive skin - yet highly efficient delivering visible rejuvenation. They have no allergy reports due to the complex alchemy production method where they can eliminate known allergens for optimal safety. Julisis energetic frequencies correspond with their chakra system in a subtle but tangible way and harmonizes your entire body.
Try the Californian Magic with this Julisis travel set. Great for using to pack your favorite skincare products and to bring your Julisis essentials with you - the durable containers can also can be refilled. The gold travel kit day incudes a 15ml Gold Wash Day, Gold Neroli Toner and Gold Emulsion Day as well as a 7ml Eye Emulsion. 
These bags are the ideal size for a weekend getaway, Great for using to pack your favorite skincare products and to bring your Julisis essentials with you - the durable containers can also can be refilled. Silver travel kit night includes 15ml Silver Night Wash, Silver Cistus Toner and Silver Cream Night as well as a 7ml Silver Mineral Mask.
Don't forget to share your Superwoman Californian Inspired routine on Instagram and tag us @muse_and_heroine.