A Father & Daughter Chat with Vegetal-Progress' Massimo and Cecilia Perotti
VEGETAL-PROGRESS WAS FOUNDED IN 1974 BY THE BIOCHEMIST DR. GIORGIO PEROTTI. TODAY, MANY MOONS LATER, HIS SON MASSIMO AND HIS GRANDDAUGHTER CECILIA STILL WORK WITH THE SAME PASSION IN THE FIELD OF NATURAL PRODUCTS FOR FOOD AND COSMETIC USE.
The innate avant-garde spirit that defines the Perotti Family is committed to respect the entire ecosystem of which man is also a part of, creating products beneficial to both.
Find out more about the magical world of Vegetal-Progress supplements and remedies with this exclusive father & Daughter chat. We are delighted to introduce you to Massimo Perotti, and his daughter Cecilia - which you may already know from a certain skincare brand...
Let’s start. Your family history has deep roots. Could you both share how and when your passion for botanicals and nature was born?
C: Walking with my grandfather in the mountains, picking flowers and herbs listening to enchanted fairy tales about their healing virtues.
M: As a child, walking with my father in the countryside or in the island of Capraia.
Do you remember the specific moment when and reason why you decided take part in your family-owned business, VEGETAL-PROGRESS?
What is your favorite thing about working in your family-business?
M: We are independent and, more or less, we can decide how to invest our future. It seems like our job is done to eradicate seemingly incurable sadness in people.
When it comes to your creations, ingredients play a massive role. Where do you source them from?
What are your favourite, most effective ingredients to formulate with?
We know it’s almost impossible to choose, but: Cecilia and Massimo, what is the holy grail product of your line?
M: This is a very complicate question. I think that like in every plant it is the Phyto complex to work, so in a line it is the balance between the single ingredients.
The question everyone was dreading: what is working with your father/daughter like?
What is your self-care approach? And what is your go-to combo when you want to relax?
Let’s dream: your favourite, mindful holiday destination?
M: Capraia Island.
Your typical healthy order at Centro Botanico Brera?