Meet Nicole O’Sullivan, Founder of our Amazing New Aussie brand, Wildcrafted Organics

Dear Muses & Heroines, today we have the pleasure of introducing to you a new range of pure, luxurious, botanical skincare, coming all the way from the marvelous Australian Land.

Please welcome Wildcrafted Organics, a holistic, nutritionally packed, award-winning skincare range.

Each WO product contains high concentrations of precious certified organic and or wildcrafted botanicals, bioactive ingredients and vitamins thoughtfully chosen for their ability to nourish, rebuild and protect your skin, without any questionable chemicals or cheap fillers.

Created by Herbalist and Nutritionist Nicole O’Sullivan, this range is a culmination of love and respect for the incredible healing power of plants and a desire to harness in particular the unique essence of Australia’s unique wild harvested botanicals.

Now sit back, relax, and enjoy the exclusive interview we had the pleasure of creating with Wildcrafted Organics’ founder, Nicole O’Sullivan.

Dear Nicole, What inspired you to launch your brand, Wildcrafted Organics?

I didn't have great skin in my early twenties, I didn't have acne but I always seemed to have a blemish here and there and it was enough to make me feel embarrassed and long for a clear complexion. I started studying Botanical Medicine & Nutrition and was honestly totally in awe at the incredible healing power of plants. I switched to using natural products and there was a

huge improvement in my skin. Years later after moving to the beautiful country town of Mudgee with my family in my early forties I started wildcrafting my own skincare products and selling them at the markets. I had a very strong feeling at the time that this was what I was meant to do, this was my destiny.

When it comes to your creations, botanicals play a massive role. Where do you source your ingredients from? What are your favourite ingredients to formulate with?

I source my ingredients from all over the world. I prefer wild botanicals over organically grown, cultivated plants for their incredibly high nutrient profiles but it is more then that - there is an essence to ‘wild’ that I am drawn to. Wild Plants develop differently as they must survive in the harshest of environments, it is here that they don’t just survive they thrive where other plants could not exist. They do this by producing extremely high levels of antioxidants and nutrients – it is these that make them so attractive to use in my skincare formulations. A prime example of this is Kakadu Plum which contains the highest vitamin C level of any plant. It is important to point out here that we only use sustainably sourced wild plants and in some cases these are now cultivated to protect and sustain appropriate levels in the wild.

What are some ingredients we should definitely avoid in our skincare routine?

Petrolatum/mineral oils is like putting glad wrap on your skin and completely void of any nutrients. Parabens - some are oestrogen mimicking and have been associated with breast cancer. Also Parfum which can contain a plethora of chemicals.

We know it’s almost impossible to choose but… what is the holy grail product of your line?

Just one? The Wild Berry is the ultimate facial in a bottle when used as your weekly masque - it refines and deep cleans pores while exfoliating and plumping skin cells.

What would be your perfect Wildcrafted Organics skincare routine?
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Nicole’s Wildcrafted Organics Skincare Routine

Neroli Cleansing Oil gently cleans, balances, tones and nourishes the skin while the intoxicating scent of neroli, ylang ylang and grapefruit is uplifting and addictive.

Wild Berry is a luscious honey based cleanser, exfoliant & masque, rich in skin loving nutrients, antioxidants & the purest New Zealand halloysite clay. Crushed hibiscus petals & the natural enzymes in honey dissolve dead skin cells and gently exfoliate while halloysite and zeolite clays remove toxins and the powerful antioxidants in wild harvested Maqui Berry counteract pollutant induced skin damage

Wild Rose Botanical Mist is an infusion of certified organic Bulgarian Rose Hydrosol with a bio-active complex of three Australian plums - Kakadu plum, Burdekin Plum and Illawarra Plum, hyaluronic acid and vitamin B3. This Wild Plum extract has been shown scientifically to increase induction of collagen 1 and fibronectin both important components of the dermis while increasing both short term and long term hydration.

Wildflowers Rejuvenating Serum is a concentration of botanicals, vitamins and bio active cosmeceutical ingredients specifically chosen to help reduce the signs of ageing, increase collagen production, hydrate and improve the firmness of your skin. Completely non - greasy your skin will drink this serum in giving you a healthy, beautifully radiante glow.

The Everlasting Beauty Balm: this decedent golden hued balm melts on touch into a delicious, nourishing and skin loving potion. Exotic Butters, precious oils and 24k gold will leave your skin incredibly soft, hydrated and radiant beyond belief.

Your range is a modern expression of Australian-made Botanical Medicine. Can you explain this inspiring definition?

Beautiful skin is healthy skin. Australia's unique wild botanicals are full of skin loving nutrients and our products deliver these nutrients to the skin in concentrated, luxurious formulations that contain no cheap fillers or questionable ingredients. Wildcrafting is the sustainable harvesting of plants from the wild for food or medicinal purposes - we create products that heal the skin and soothe the soul.

What is your self-care approach?

Efficient and Luxurious.

What do you do to relax?

Have a glass of wine and yoga but not at the same time.

Name three beauty products that you always have in your handbag.

Wild Rose Botanical Mist always, a natural lip crayon and Sunscreen - again natural.

What is the last thing you do before going to sleep?

I have a beautiful blend of essential oils in a roller bottle and I use it on the back of my neck, my chest, my wrists and arms - everywhere. Our sleep is so precious and it really helps calm me down.

And the first thing you do in the morning?

A few quick yoga moves to stretch.

Your bucket-list holistic destination?

Bali - I feel like I am the only Aussie that has not visited this beautiful country which is full of incredible scenery, beautiful people and incredible Health Retreats.

Your brunch order?

Banana and Berry smoothie bowl with nuts, honey, Kakadu plum and hibiscus powder.

What is the best thing about being a female entrepreneur?

Two things

1) Meeting people,

2) I get to do what I love everyday.

What is one dream you have that you have yet to accomplish?

I dream of having more time to create more products - It’s what I love.

And last but not least, tell us one of your personal best kept pearl of wisdom.

For aspiring entrepreneurs - NEVER give up, dreams are built from determination and perseverance.

by Margherita Fresilli