Live Like a Heroine

Ruhi’s New Bakuchiol Oil Serum is a Must-have Skincare Booster

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This 100% natural, minimally formulated oil serum is a real multi-tasker. Effective like a serum and nourishing like an oil, it’s the perfect tool to reveal toned, radiant skin.

By now, you must know Ruhi really well.
Their founder Britta is the creative mind behind our favourite dry brushes – you can find out more about this game-changing ritual here.
But what if we told you they have expanded their range and started creating clean beauty products?
Ruhi skincare products combine ancient knowledge with active ingredients from modern natural cosmetics: the formulas are minimalist so that the ingredients can develop their best effect in sufficiently high concentrations and filled to the brim with natural ingredients of the highest quality, often organic. At the same time, Ruhi skincare is ultra-gentle on the skin, free of essential oils in facial care, and of alcohol and critical synthetic ingredients in their formulations. All skincare products are made in family-owned companies based in Germany that are specialized in organic cosmetics and employ sustainable practices.
Introducing The Bakuchiol Oil Serum
This 100% natural, minimally formulated oil serum is a real game-changer in your daily skincare ritual. It contains the active botanical ingredient Bakuchiol, which, according to current studies has a similar action as retinol, but without any skin irritation. Bakuchiol is obtained from the Indian Babchi plant and has long been used in Ayurveda and Traditional Chinese Medicine. The benefits?
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Moisturizes deeply and nourishes your skin with essential fatty acids and antioxidants,
Stimulates collagen production (backed by science!),
Reduces the appearance of fine lines and wrinkles,
Improves the elasticity and texture of your skin,
Soothes inflammation and prevents blemishes,
Strengthens your skin barrier and protects against premature aging, and
Leaves your skin feeling soft and dewy.

      Hero ingredients
      1% BAKUCHIOL
      Bakuchiol has been shown to stimulate collagen production, reduce wrinkles and fine lines, and improve the texture and firmness of the skin.
      SQUALENE (ORGANIC)
      Bio-based squalene sustainably sourced from sugarcane is the ideal basis of our serum. It provides the skin with intensive moisture and essential fatty acids while making it ultra-soft and dewy. Our squalene is a certified organic ingredient. Squalene oil is light, non-greasy and absorbs quickly.
      POMEGRANATE SEED OIL (ORGANIC)
      Exquisite, cold-pressed organic pomegranate oil stimulates cell renewal, balances natural oil production and has a strong antioxidant effect. It is particularly rich in punicic acid, a rare, unsaturated fatty acid that has exceptionally high antioxidant properties. The red fruit has played an important role in Persian beauty rituals for many centuries.
      TURMERIC
      Turmeric extract prevents inflammation and soothes the skin. Turmeric is one of the most important medicinal plants in Ayurveda.
      NATURAL VITAMIN E
      Natural vitamin E strengthens the skin barrier and protects against free radicals. At the same time, our high-dose vitamin E acts as a natural preservative and keeps our oil fresh for a long time.
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      How to apply?
      The Bakuchiol Oil Serum can be applied in the morning or evening. Start by thoroughly cleansing your skin. Moisten your skin with water or a mild toner such as rose water: the oil serum should be applied onto slightly damp skin, enabling it to best soak into your skin. Massage the oil serum gently into your skin.
      You can also use The Bakuchiol Oil Serum as an active-ingredient booster: just add a few drops of the oil serum to your favourite skincare product. The oil serum is perfect as a base oil for Gua Sha or jade roller massages. It is also ideal for gentle post-treatment after face brushing.
      The results? Silky-soft, healthy skin with a unique glow. This serum is suitable for all skin types. Ideal for dry, mature, sensitive and blemish-prone skin.
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      Don't forget to share with us your feedback of the serum on Instagram @ruhi_rituals and @muse_and_heroine.