ruhi is Persian and stands for soul, spirituality and essence. We believe the health of your skin and of your mind are deeply connected. ruhi has been inspired by centuries-old holistic rituals that stimulate your body’s self-healing abilities, increase your well-being and promote the health of your skin. With high-quality tools made from natural materials and our skincare products, you can transform your skincare routine into a mindful self-care ritual that restores your inner balance and leaves your skin feeling radiant. The brushes are traditionally crafted in Germany by a small family-owned company that employs sustainable practices. ruhi uses regional beech wood from responsibly managed forests; the natural bristles are ethically sourced. With ruhi, they are pursuing a holistic approach that goes beyond just self-care: it is sustainable self-care. This means they always make sure the impact on the environment is kept to a minimum.